Board of Directors

Samantha has been working in the music industry for over two decades within the live sector throughout North America and the UK. Most recently working on the JUNO Awards, Sam previously worked for The Mean Fiddler (Reading & Leeds Music Festivals), AEG Live (Coachella, Stagecoach, and Virgin Music Festival) Live Nation (Dreams Festival) as well as Republic Live (WayHome and Boots & Hearts Music Festivals).  

She is also the Founder of Women in Music Canada, a non-profit organization aimed at fostering gender diversity and equality throughout the Canadian music sector. In addition, prior to these roles Sam spent several years as a manager at Nettwerk Management’s UK office, working for major-label multi-platinum artists including Dido.

Sam holds numerous post-secondary qualifications, including a UK Graduate Diploma in Law, a Hon BA in Political Science from York University, as well as graduating from UCLA’s Music Business program, and most recently completing the Greener Festival Assessor Training from Falmouth University in the UK.

In addition, she regularly guest lectures at colleges and universities, serves on several boards, committees, and adjudication groups, as well as being a regular speaker at industry events including SXSW, Liverpool Sound City, and CMW. She’s received multiple nominations for RBC Woman of Influence award and is currently part of a handful of participants featured in the Canadian-Europe music industry gender initiative Keychange.

Liana is the Executive Director of the Canadian National Office of the American Federation of Musicians of the United States and Canada (CFM), and, she sits on the Women’s, and the Workers of Colour Caucuses of the Canadian Labour Congress (CLC). In these roles, Liana has been serving the interests of professional musicians and labour for well-over 25 years.

In her capacity as CFM Executive Director, Liana is involved in every aspect of the unions operations, some of which includes, lobbying for copyright reforms, negotiating agreements benefitting musicians, and mentoring musicians in all aspects of their career. 

Through her work with the CLC, Liana has served as an advocate of general labour interests for all Canadians for over 10 years, lobbying in support of national pharmacare and affordable childcare; with a concentrated focus on women’s rights on the global scale, having served as Delegate to the United Nations Commission on the Status of Women and the Trade Union Confederation of the Americas.  Also, on the heels of the “Me Too” Movement, Liana was involved in the formation of a small committee responsible for spearheading industry-wide discussions on a Code of Conduct recommended for adoption by all who work in the recorded and live music sector. 

Dana Beeler has worked throughout many aspects of the music industry, including being on the team at many music festivals and industry events. She is now the Events and Strategic Development Manager at Music Nova Scotia. As an artist, Beeler performed in her family band and went on to tour across Canada as a solo performer for 5 years. In 2016 she started the rock band, Hello Delaware. Beeler manages and fronts the band, which has seen international success by showcasing events in the UK and EU.

Jamelia Campbell is a first-generation Canadian, born and raised in Toronto of two Jamaican parents who instilled the love of music in her from an early age. Exposed to everything from Barrington to Vybz, En Vogue to Destiny’s Child and Eurythmics to Spice Girls, she got a crash course in the diversity of sound across various genres, geographic locations and eras. Her love for music furthered as she learned to play clarinet and violin in middle and high school band/orchestra, which led to singing in school and church choirs, followed by singing and dancing in musical theatre and commercial and TV broadcast appearances (MTV Live). However, as she transitioned to post-secondary education, Jamelia chose a career path behind the scenes in the entertainment industry.

She attended Humber College, transferred to York University where she graduated with Bachelor of Arts in Sociology, and then to Seneca@York where she culminated her education with a post-graduate certification in Corporate Communications. The program allowed Jamelia to marry her love of music with her studies via an internship opportunity at Sony Music Canada, in the Media Relations department, and before the internship finished, Jamelia was hired full time in December 2015, becoming the label’s first Black publicist. She worked her way up the ladder from Coordinator, to Manager, Media Relations working with a large roster of domestic and international artists, including Khalid, Rick Ross, H.E.R, and Diamond certified DJs Loud Luxury. In April 2021, she pivoted from Publicity and joined, The Orchard, the industry's leading independent music distributor and label services company, as a Manager, Account Management & Marketing. She worked at the Orchard for one year and now serves as a full time publicist for the non-profit organization fighting for the retention and development of Black professionals in the Canadian music industry, ADVANCE, Canada’s Black Music Business Collective.

Kristy Fletcher is a values driven leader who brings over 20 years of experience in the sports, entertainment and non-profit industries.
After spending her career in sports and entertainment, Kristy was thrilled to take on her role with MusiCounts in 2016. MusiCounts, Canada’s music education charity associated with The JUNO Awards, believes music can transform the lives of young people and aims to make music education inclusive, sustainable, and accessible for youth across Canada by providing musical instruments, equipment, and resources. In her role, Kristy develops impactful partnerships with corporate supporters, Canadian artists and individual donors to create innovative programs, raise funds and generate national awareness about the importance of music education for young people.
Prior to joining MusiCounts, Kristy spent 20 years with Maple Leaf Sports & Entertainment. She started her career shaping the Community Relations strategy for the Toronto Maple Leafs and Toronto Raptors and was instrumental in forming the Maple Leafs charitable arm, The Leaf Fund, raising millions of dollars to support children’s charities in Ontario.
As Senior Director, Premium Sales & Service, Kristy was responsible for one of the most diverse sports and entertainment ticketing service portfolios in North America, where she implemented an integrated membership experience for over 20,000 customers across four professional sports teams. Kristy and her team were consistently recognized as a league leader
for revenue and renewal rates within the NHL, NBA and MLS.

Director, Membership & Industry Relations 

Maddy works in music advocacy with a special interest in economic and industry development. She has helped to power the Canadian Live Music Association through one of the industry's most trying periods, seeing successes such as the first-ever live music funding in the Federal Budget, industry relief programming like Kinaxis InConcert, and the nationally renowned #ForTheLoveOfLIVE campaign. She previously worked with the City of Toronto's Music Office, a unit of Film & Entertainment Industries, Economic Development and Culture, which nurtures the city’s music community through policy, recommendations, and advocacy.

Savannah’s experiences in the music industry have seen her on both sides of the curtain. Her journey has included a degree in music, followed by years of performing and touring in various projects, and continued at Music BC where she was the project manager for artist development initiatives including the PEAK Performance Project and numerous export trade missions. Along with co-founder Meagan Davidson, Savannah launched Tiny Kingdom  in 2017 as an artist management and services company, representing clients including Skye Wallace, Haley Blais, Frankiie, and Jasper Sloan Yip. Their expansion into a label in 2020 saw Tiny Kingdom added to a very short list of female-owned labels in Canada, and their passion for supporting other women and gender minorities lead them to spearhead the Women In Music - BC chapter. 

Senior Director, Business Development

With more than 20 years' experience in the music industry and international trade, Trisha heads CIMA’s global export service, Music Export Canada, delivering international market and business development initiatives, showcases, and Canada House venue takeovers through strategic partnerships at various conference festivals around the world. Trisha's work has helped to establish the trusted Canada brand at the foremost events across the globe, including SXSW (USA), The Great Escape (UK), Reeperbahn (DE), FIMPRO (MX), and many more. 

To support CIMA members’ business and professional development interests, Trisha develops uniquely targeted custom missions and has led Canadian delegations and their artists to markets in Japan, Chile and Portugal, as well as bringing inbound delegations from Australia, France and Eastern Europe to Canada. Trisha is leveraging her vast experience in developing Canada's largest music export office along with extensive international networks to work closely with Canada's music industry to develop and implement business continuity strategies in our present and shifting landscape.