Digg It Entertainment
- Contest: WIM Canada With Honours - 2026
- Nominator Full Name: demitre william pereira
- Are you (nominator) a member of WIM Canada? : No
- Nominee first name : Martina
- Nominee last name : Larouche
- Nominees Gender Identity?: Cis-Woman
- Nominee pronouns : Her
- Nominee Email : lovejones.ml@gmail.com
- Nominee City: Calgary
- Province / Territory: Alberta
- Is the NOMINEE a racialized person (Indigenous, Black, or Person of Colour)?: Mixed Race
- Categorie(s): Entrepreneur of the Year - Presented by Believe and TuneCore
- Submission Type: Written
- Written Submission - What makes this person / company a great fit?: Martina Laroushe has redefined independent artist management in Canada through Digg It Entertainment — building a sustainable creative ecosystem that empowers artists, models, and performers from diverse backgrounds to grow their brands and careers independently.
- Written Submission - How do you know the person / company: I have had the privilege of working directly with Martina Laroushe as the Founder and CEO of Digg It Entertainment, where she serves as Chief Operating Officer. We have collaborated closely on multiple projects involving artist management, brand development, and creative direction. Through our partnership, I have witnessed her leadership, innovation, and dedication to empowering independent artists and building opportunities for women in the music and creative industries.”
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Written Submission - How would this Honour benefit the nominee?:
Receiving this honor would validate Martina Laroushe’s tireless work in building opportunities for independent artists, women, and underrepresented creatives within the Canadian music industry. As COO of Digg It Entertainment, she has been instrumental in developing a business model that merges music, management, and creative empowerment — giving artists access to tools and mentorship often reserved for major-label talent.
This recognition would not only celebrate her entrepreneurial achievements but also amplify her ability to mentor and uplift more emerging artists across Canada. It would expand her professional reach, attract new partnerships, and position her as a role model for young women pursuing leadership in the music and entertainment sectors.
Ultimately, honoring Martina would highlight the CCMA’s commitment to innovation, diversity, and the future of Canada’s creative industry.
